Certainly! Blogging has evolved significantly over the years and remains a powerful tool for individuals and businesses alike. Let’s explore 10 reasons why blogging remains important and relevant today:
1. Brings Organic Traffic to Your Website:
The most major reason for publishing a blog is to attract organic traffic to your website. Each time you publish an article to your blog, it sends out a message to the search engines that there is new content to be indexed. If this action is performed on a regular basis, the search engines will know to return on a regular basis to that address, hence getting you more visisibility.
The recommended goal for blogging is at least once per month, but weekly is preferred. If you are able to generate content more than once a week, that is optimal. But, remember, it’s not just content the search engines want; it is answers to what people are asking.
2. Generate Leads and Conversions
The main reason that you are creating conent is to attract potential customers. A well crafted blog post can engage readers and encourage them to take action and do something on your website, such as make an appointment, join a mailing list, or hit a “Buy Now” button. By providing valuable content, you’re hopefully creating trust with your audience and eventually turn them into customers.
3. Repurpose Content
Blogging can serve as a foundation for other marketing channels that require similiar content. You can repurpose blog content into other forms of media including therefore maximizing reach and audience impact. Below are a few ways in which content can be repurposed.
- Social media posts
- Videos
- Podcasts
- Email newsletters
4. Build Authority
When you consistently create content or blog posts, in this case, you build authority with your audience in your subject area. Readers trust authoritative sources which can increae your credibility. In fact, Google just recently posted that authority is one of its major keys when indexing content. As it sees consistent content on a topic from a author, it will begin to see it as an authoritative source.
5. Sharing Business News and Announcements
A great use of your blog is to communicate and inform your customers and audience of what is happening in your business. It is a place where you can talk about product launches, company updates, sales, or exciting news.
6. Improving Long-Term SEO
Search engines favor sites that are active and informative. Therefore, keeping the site fresh with new relevant content tells search engines that your site is active and relevant. This constistent activity will then increase and impact your search rankings among the search engines.
7. Educating Customers
Blogging allows you to educate your customers about your services, products, and industry. When you keep your customers informed, they are more likely to buy from you because you’re an authority in your field.
8. Create Additional Revenue Streams
Your blog does not just have to be a digital newspaper for your business. It can also serve as an additional income source. This can be done by incorporating affiliate marketing, sponsored posts, or selling digital products. In fact, it is highly recommended to consider this strategy in order to reduce your invested time for money thus giving you more freedoms.
9. Open Doors to Strategic Partnerships and Growth Opportunities
As your blog gains popularity and authority, you may begin to attract others to want to contribute to your blog, attract collaborative offers, and even get invited to industry events.
10. Finding Your Dream Job
Whether your blog is an individual showcase or a business related one, your well maintained blog can showcase your skills, services, and expertise. Thus, you may even get offers to potential work opportunities.
As you can see, there are many reasons why you want to consider blogging or continue to maintain your existing blog. If you are interested in starting a blog, but not sure how to start one or how to incorportate one into your digital marketing strategy, consider contacting us to help you overcome this hurdle and get you noticed online.
