Video has become a major part of digital marketing. Therefore, we need to look at the reasons why video helps blog posts gain search engine attention. Creating blog posts with simply just images and text, just doesn’t cut it today. People want to see it in a video. Therefore, incorporating video into blog posts help people get a clearer message and keeps them on your site and more engaged.
It has been found that we learn more effectively from video than we do from the traditional standard word. Also, video allows us to build a better relationships with the authors, thus improving trust and authority. Therefore, we need to consider when constructing our blog posts to incorporate video as part of the strategy. Whether it is a video version of the article or a video testimonial from a client, having video in the post will increase the engagement.
Below are a few reasons why video helps blog posts:
Increaed Engagement
Videos can increase the amount of time a visitor spends on a specific web page. Therefore, it signals Google that there is higher engagement on the blog and therefore will gain higher orgainic traffic. It will also potentially bring additional views to your YouTube channel. So, it’s a win-win situation.
Improved Information Retention
It has been shown that audiences retain much more information from videos than text alone. Videos can also be more memorable because people will connect more and remember stories that were shared in the video rather than in just text. We also tend to talk differently than we write. Our ability to explain thru video makes the authenticity bridge greater.
Increased Clickthrough Rates
Content or blog posts with video typically have higher clickthrough rates. Therefore, there higher conversion rates occur.
Humanized Business
Videos help humanize a business. They show that there is a real person or people therefore creating a higher level of trust and authority. This also can lead to increased conversions.
Larger Audiences
Videos can help spread a message to a wider audience. By incorporating video into a blog post, it is more likely to be shared with others on various other mediums than just the text alone.
Versatility
Video is much more versatile than text alone. It can be used in a multitide of marketing channels including email newsletters, related blog posts, and social media. Videos can also be repurposed and broken up into clips that can be shared in many ways. By incorporating video into your posts, you are inviting increased traffic.
Video has become the king of content in recent years. Therefore, we need to incorporate it into the traditional blog post which has been around now for almost two decades. One is not necessary better than the other, but rather the two need to exist together and compliment each other.
If you’re interested in learning more about incorporating video into your marketing strategy, please consider contacting our team of digital marketing technology experts. We are certainly ready to help you increase your engagement with video and blogging today!
